Senior Vice President, Worldwide Marketing & Franchise

Jonathan Garson is the Senior Vice President of Worldwide Marketing and Franchise for Pixar Animation Studios.  In this role, he oversees all marketing and franchise efforts for the Studio, including long-lead planning, marketing and campaign development.  Garson is also responsible for managing the Studio’s promotional, creative content, consumer products, theme parks, archives, exhibition and creative services departments.

Prior to joining Pixar in 2010, Garson served as the Vice President of Franchise and Product Management at The Walt Disney Studios (TWDS), where was responsible for working with various divisions of the Walt Disney Company to manage long-term strategic franchise planning and identify growth opportunities for the Studio’s animated properties. During his 16-year tenure at TWDS, Garson began as an assistant to chairman of The Walt Disney Studios, and was subsequently promoted to administrator of national promotions.

In September 2000, Jonathan transitioned into a new role as director of marketing, synergy and special projects for TWDS, and in April 2002, was promoted to Vice President of broadcast publicity for Buena Vista Pictures Marketing, where he developed and executed feature film broadcast and integrated marketing strategies throughout TWDS and other third-party broadcast outlets. In May 2004, Michael Eisner and Bob Iger appointed Jonathan to the position of vice president, corporate synergy and special projects for The Walt Disney Company. In that role, Jonathan was primarily responsible for conceptualizing and developing plans and strategies to foster collaboration across all business units in an effort to drive overall growth for the company.  

Born and raised in Southern California, Garson earned a Bachelor of Arts in business from Arizona State University and a Master’s in Business Administration from California State University, Northridge.